The cameraman was eager to get close to the action, the final rail grind. Skateboarding at Tokyo Olympics saw Australia’s Kieran Woolley quite literally topple the cameraman, as he accidentally crashed into the cameraman after an impressive first run in the finals. Hort Innovation is thrilled that this campaign has received the viewers’ vote for ‘Best ad of Tokyo 2020’ – it just goes to show how much Aussies love their avocados and support our local growers.”įavourite Ad of Tokyo 2020 was open to advertisers who place an ad in Seven’s Olympics Games Tokyo 2020 coverage. Strangest Moments at Tokyo Olympics: Kieren Woolley. The Olympics Games Tokyo 2020 provided the perfect platform to remind everyone that our country not only boasts first-class athletes, but the best fresh produce as well. Matt Brand, CEO, Hort Innovation, said: “The Australian Avocados campaign is a celebration of all things green and gold and all things symbolically Aussie. With the extra $1 million to put behind the ‘Our Green Gold’ campaign for Australian Avocados thanks to the Seven Network, we will drive more consumption of the best avocados on the planet, provide a nutritional head start for our future Australian Olympic champions and at the same time support our legendary Aussie growers.” Paul Bradbury, CEO, TBWA Australia and New Zealand, said: “Australia is the winner here. Well done to the team at Hort Innovation, Atomic 212° and TBWA for delivering such a memorable and iconic campaign.” The campaign featured perfectly in the Olympics broadcast alongside our incredible Aussie athletes. Australian avocado farmers will benefit from having their ‘Our Green Gold’ campaign run in the greatest cultural and live moments on Seven between now and the Beijing Winter Olympics.”Ĭlaire Fenner, managing director and partner, Atomic 212°, said: “It’s great to see a much-loved Aussie fruit celebrated with this win. Their humorous and iconic Australian creative resonated with our audiences and demonstrates the power of contextual, creative advertising. Seven West Media’s Director of 7RED, Katie Finney, said: “A huge congratulations to the team at Hort Innovation and their agencies, TBWA and Atomic 212°.
We were stunned by the quality of the ads entered that powerfully tapped into the emotion and excitement of the Olympics and connected with audiences,” she said. We launched Favourite Ad of Tokyo 2020 to celebrate creativity and showcase the amazing work of the advertising industry in the Games as voted for by the nation. “Tokyo 2020 on Seven was the biggest television and streaming event in Australian history with more than 20 million Australian’s watching the inspiring action. Drawing on the emotions of Tokyo 2020 provides brands an opportunity to connect at a deeper level with the audience which heightens awareness, recall and consideration.”
Seven West Media chief marketing officer, Charlotte Valente, said: “The Olympics is jam-packed full of moments that move us.
Bruce is an endless font of such essential trivia, and we are mostly all the better for it.The winner of the Seven Network’s $1 million contest to crown the best ad shown during the Olympics Games Tokyo 2020 has been announced.Īustralian Avocados’ “Our Green Gold” campaign won gold with the public, who voted it as their favourite ad shown during Seven’s live, free and exclusive coverage of the world’s biggest sporting event of the decade.Īustralian Avocados has won free placement in Seven’s biggest sporting and cultural moments of the next nine months, worth $1 million. An Olympic ceremony gives him endless scope to observe that an Icelandic shot-putter you’ve never heard of once painted a fence in under 12 minutes or that a particular Italian knitted his first canoe out of rigatoni. Bruce McAvaney is at his extravagant sports-nerd best in such moments.
Seven’s team did its best to get us as excited as they were – which is to say very excited indeed. It left the world wondering: how would the Japanese handle this massive moment, a global jamboree delayed a year but still taking place in the middle of a pandemic, and in the middle of an empty stadium? This is the hardest, most scrutinised gig in broadcasting.Įven the commentators aren’t entirely sure what’s coming next, and this year’s event was shrouded in more secrecy than usual. Then there was the Seven commentary, which provided the main sport for an online audience who made merciless hay with the efforts of McAvaney et al.